Collateral, Identity, Stationary
About the Client
Christian Cummings writes, produces, engineers, and mixes records for artists all over the world, including clients such as Tiësto/Icona Pop, Sony Music, Universal, and Discovery/Food Networks.www.christiancummings.com
When Christian approached us, he was using a variety of logos and typefaces and looking for guidance. We centered our focus on a design language that presented him as a top tier audio professional. Christian’s resulting monogram mark encapsulates just that, while correspondence sent on his rich black stationery reinforces client confidence. Through the design brief, we learned Christian’s primary method of connecting with clients was at events and conferences worldwide, so it was crucial that his business card would stand out among a potentially tall stack. His black & white, super-thick (almost 35 pt!), foil-stamped card did the trick!
My brand needed a makeover, and I found long ago that hiring a good professional is hands down the most efficient approach. Working with Marc was exactly what I expected – informed design, clear communication, and an excellent result. People absolutely ALWAYS comment positively on my business cards, without fail.
Agent of Good Sound